The Product Management Department regularly analyzes the technological and economic trends and market opportunities to meticulously design the services it will provide to its members.

KKB Product Management and Development Department is responsible for determining the strategies for the products and services offered by KKB and Findeks, following technological developments related to these strategies, and performing necessary activities to improve existing products, and to design, launch, and manage new products. The Department fulfills these responsibilities in accordance with the needs and expectations of the finance, public, and real sectors and individuals. The department is mainly responsible for:

• Developing new products and improving existing products by focusing on digitalization in its marketing strategies,
• Preparing awareness-raising training programs to improve financial literacy,
• To offer the highest-level customer experience, the department continues its efforts to design user screens and product processes that are compatible with digital trends.

Product Management Unit

The product management team guides the marketing strategies for the products and services offered by KKB and Findeks, taking into account the needs and expectations of the finance, public, and real sectors and individuals. The Unit focuses on the digitalization of the Turkish economy with the services it offers to the finance and real sectors. The accessible and sustainable services it offers also ensure a transparent economy and enable rapid access to data. The team reinforces these efforts with the financial literacy training programs organized with internal and external collaborations. Thus, it aims to raise awareness about products and to offer the products to a wide user base through marketing activities.

The Product Management team continues its efforts to increase the prevalence of its unique products such as Electronic Letter of Guarantee, Credit Rating, Risk Report, Limit Control System (LCS), IBAN Validation, and QR Code Cheque Report. Thus, it regularly analyzes user expectations, technological and economic trends, and market opportunities, and takes actions in line with strategies.

In 2020, the Unit responded to the needs of the financial and real sectors uninterruptedly and reaped the positive results of the steps taken for the digitalization of the Turkish economy. Efforts to improve and diversify the products also continued at full speed this year. The Findeks Mobile application, which was renewed in 2019, received a Silver Sardis at the 2020 Sardis Awards.

Product Development Unit

The Product Development Unit determines KKB’s product development strategies by blending technological and regulatory developments with the expectations of the finance, public, and real sectors and individuals. The Unit carries out necessary activities to improve and diversify existing products and design new products. While performing these activities, the Unit also aims to offer an entirely different customer experience by designing user-friendly and streamlined processes for products. Starting from the idea phase, the Unit manages all processes until the product’s introduction to the market, ensuring that KKB and Findeks products reach users.

Throughout 2020, the Product Development team continued its efforts to improve, renew and diversify KKB and Findeks products. The foundations of the cooperation with the Credit Guarantee Fund (CGF) and Birleşik İpotek Finansmanı A.Ş. were laid in 2020, which enabled considerable progress in the digitalization of the Turkish economy. In 2020, the Unit ensured that the diverse and high-volume demands from the financial and real sectors were met without interruption. It also played an important role in ensuring the sustainability and accessibility of the services designed by KKB.

The Product Development team played an active role in the implementation of digitalization actions with a user-oriented and systematic approach. In 2021, it will continue its efforts aimed at offering its rapidly growing product portfolio and collaborations to users without interruption.